Statement of Purpose
The Forte mission has three essential components:
1. To establish a consistent, reliable stream of income for independent artists that does not rely on touring or in-person performances;
2. To facilitate music discovery, collaboration, and connection with an atmosphere of mutual benefit; and
3. To support the growth of a sustainable, cohesive, and modern infrastructure for independent music.
The music industry has been built on a foundation of inequity, where artists produce creative work that is then exploited by a host of intermediaries who capitalize on the presentation of that work to the public. Forte will create a collective community directly between the artists and the public so that equity lost through publishing, presenting, and streaming can be regained. As the community grows, the brand and reputation of Forte can passively benefit its members, and the weight of the Cooperative can be used to push for positive change in the music industry at large. Furthermore, with enough support for the Cooperative itself, the fees for the individual artist pages can be lowered incrementally, and conceivably be removed altogether once the company is sustainably profitable through other revenue streams, allowing artists to retain 100% of their direct subscription income in perpetuity – all through a platform which they own and govern together.
You can read about our guiding philosophy and core values here.